top of page

Marketing, Mindset & Strategy for Businesses

Practical support to sharpen your thinking, strengthen your positioning, and grow with confidence.

Branding, content creation, social media, websites and more.

Practical, down-to-earth marketing support to grow your business with clarity and confidence. 

​

We help businesses in Central Otago, Queenstown, Wānaka and worldwide, stand out with smart, simple and effective marketing.

 

From strategic brand building to website design, content creation, email marketing and social media management – we create marketing that actually works in the real world, not just on paper. 

​​​

We’re based in Cromwell and proud to support the businesses that make this region thrive.

 

With over 20 years’ experience across lifestyle, travel, food, wine, building, financial and professional services, we know how to shape a strategy that fits your industry and connects you with the right people.​​

Welcome
AndaandAmy-6.jpg

 

​

MARKETING 101

​

​

GETTING STARTED

Scott Ede Design Desktop Image.png

 

 

BRANDING & DESIGN

​

​

​

WEBSITES, LOGOS, POSTERS

 

​

CONTENT CREATION

​

​

​

WORDS, PHOTOS & VIDEOS

​

Central Marketing Co. Brand Stories Work Photos12a49e31-dd6d-43d1-b207-eae1b60d8972.JPG

 

 

STRATEGY

​

​

​

WHAT, WHERE, WHEN, WHO WHY, HOW

​

 

​

SOCIAL MEDIA

​

​

 

SET UP, STRATEGY,

​

CONTENT CREATION 

​

​

​

QuartzReefPinotNoirNorthburn-94.jpg

 

 

BUILDING TRUST

​

​

​

CREATING ADVOCATES,

 

 

REPEAT BUSINESS

My Private Chef _ Queenstown _ Central Marketing Co. 2024

 

 

DIGITAL MARKETING

​

​

​

EFFECTIVE WEBSITES,

 

 

DIGITAL PRESENCE

4.png

 

 

CREATIVE COMMS

​

​

ENGAGING CONTENT,

CAPTURING ATTENTION

Let Us Help You Make Your Business Fly

 

It's all about you. We want to help you and your business take off. Established in 2020 Central Marketing Co. is a marketing consultancy based in Central Otago, New Zealand. With over 18 years experience in Marketing, PR, Creative Communications & Events we decided it was time to escape the ‘bored’ room, focus on the work we love and helping you craft and grow businesses you love.

 

 

Experienced, Approachable & Down To Earth

 

​

We pride ourselves on being inspirational, approachable and above all personal in our service, underpinned by over 18 years experience with some of the most inspirational brands we know. Our previous work spans Food & Drink, Adventure Travel, Luxury Lifestyle and even Financial Services. From start-ups and family business to one of the largest financial institutions in the world – there is no challenge too big.

The Studio In Numbers

32

Website Builds & Revamps

65

Content Creation Shoots

36

Social Media Accounts Set Up

All

Five Star Reviews

Quartz Reef Wine - Central Marketing Co - Vintage Rose Photoshoot - Julia Gray Creative_CW

TRUSTED, LOCAL & WILDLY EFFECTIVE

Helping Businesses Grow With Confidence

The difference in working with us lies in our local knowledge, in-depth experience and above all knowing how important it is for you to meet the needs of your customers. We can bring worldwide knowledge to the Central Otago and Southern Lakes region, as well as clients across New Zealand and the rest of the world.​​​

​

EXPLORE OUR RECENT CASE STUDIES

Bayshore Builders Central Marketing Jack's Point Lake House.jpg
The Kitchen Garden Christmas Shop 2026.JPG

 

The KITCHEN GARDEN​

​

 

 

Marketing Strategy, Website, Email Marketing, Social Media & Lots More.

Cromwell Golf Club Drone Photos Central Marketing Co. Brand Stories 2025DJI_0343.jpg

 

​

CROMWELL GOLF CLUB

 

​

​​

Website, Content Creation, Social Media & Income Generation

Lemon Pie Caravan - Otago Catering - Central Marketing Co. 2025DSC07371.jpg

 

​

LEMON PIE EVENTS

​

​​​

Luxury Otago Catering Company & Mobile Bar

Pip Rudhall Hyett Project Management - Central Marketing Co. Brand Stories Photos 2025DSC0

 

​

RUDHALL HYETT

​

​​​

Rebranding, Logos, Personal Branding, Website, Social Media

Bayshore Builders Central Marketing Jack's Point Lake House.jpg
Holiday Inn _ Remarkables Park _ Queenstown _ IHG HotelDay 3 Talent  - 23 of 208.jpeg

 

HOLIDAY INN QUEENSTOWN

​

 

 

Social Media Management & Content Creation

 

 

CHANEY & NORMAN

​

​

 

Wanaka Architects | Content Creation, Website Management & Social Media

Screenshot 2024-07-10 at 10.30.21.png

 

​

MY PRIVATE CHEF

​

​

​

Luxury Marketing Strategy, Content Creation Photoshoot

Sailing Holidays Ltd - Central Marketing Co. Marketing Support International.jpg

 

 

SAILING HOLIDAYS

​

​

​

Marketing Strategy, Email Marketing, Content Creation  & Social Media

​

Bayshore Builders Central Marketing Jack's Point Lake House.jpg
Tannacrieff Wines - Central Otago Port - Debra Cruickshank - Central Marketing Co. _CWF048

 

TANNACRIEFF PORT​

​

 

 

HUNTER'S COLLECTION CENTRAL OTAGO PORT BY DEBS

 

 

ONPOINT GLASS

​

​

 

Website Build, Marketing Strategy, Social Media

Quartz Reef Wine - Central Marketing Co - Vintage Rose Photoshoot - Julia Gray Creative_CW

 

​

QUARTZ REEF WINE

​

​

​

Marketing Strategy, Photoshoot & Content Creation Support

Game Over Queenstown - Central Marketing Co. 2022.png

 

 

GAME OVER

​

​

​

GO CARTING & GAMING

​

Bayshore Builders Central Marketing Jack's Point Lake House.jpg

 

​

BAYSHORE BUILDERS​

​

QUEENSTOWN MASTER BUILDERS

Moore Golf Marketing & Website - Central Marketing Co. Cromwell.jpg

 

 

MOORE GOLF

​

​

​

GOLF PRO & SHOP

4 Hartley Court By Scott Ede Design - Website & Marketing.jpg

 

​

SCOTT EDE DESIGN

​

​

​

ARCHITECTURAL DESIGN

 

 

SOUL FITNESS

​

​

​

CONTENT CREATION SUPPORT & VIDEOGRAPHY

​

Matangi MTB Park Sunset Photo.jpeg

 

​

MATANGI STATION MTB

​

​

 

Marketing Set Up, Social Media & Launch Support 

​

​

​

Screenshot 2025-10-22 at 15.51.40.png

 

 

RURU WINES 

​

​

​

Immigrant's Vineyard Marketing Strategy, Email Marketing, Photography & Social Media

Coffee Afloat Central Marketing Co. .JPG

 

 

COFFEE AFLOAT

​

​

​

NZ's Coolest Coffee Shop, PR, Social Media, Website & Business Sale Support

Mark+Anderson+M+A+Building.jpeg

 

 

MA BUILDING

​

​

Luxury Performance Home Builder in Wanaka. Marketing Strategy, Website, Email & Social Media.

Why Choose Central Performance Studio?

 

Marketing isn’t about making more noise. It’s about making more sense.

It’s knowing who you’re for, what you solve, and how to communicate that clearly and commercially.

​

At Central Performance Studio, we look at the whole picture. Your positioning. Your pricing. Your messaging. Your visibility. Because businesses don’t grow from tactics alone. They grow from clarity and confident decisions.

​

With nearly 20 years’ experience across lifestyle, travel, wine, events and finance, we bring strategic thinking grounded in real-world commercial understanding. No buzzwords. No overloaded strategies. Just practical direction that moves the needle.

​

We listen properly, ask better questions, and tailor every plan to fit your goals.

​

If you’re ready to sharpen your message and build a business that performs, let’s talk.

Central Marketing Co_edited.jpg
bottom of page