Branding & Design from the ground up
At Central Performance Studio, graphic design is about clarity, feeling, and function.
Whether you’re starting from scratch or refining what you’ve built, the goal is simple:
Create design that people understand, trust, and remember.
Based in Central Otago, working with clients in Wānaka, Queenstown, across New Zealand and internationally.
Let's build a brand you love
Starting fresh? Good.
This is where we get it right from the beginning.
We’ll build:
-
A clear, aligned brand direction
-
Logo design that reflects your business (not just trends)
-
A colour palette that feels right and works across platforms
-
Typography and visual style that’s consistent and easy to use
No overcomplication. Just a solid, usable brand you can grow into.
How do I design a logo or build a brand?
We take the guesswork out of building a strong brand identity.
Your logo and visual system are developed with clarity, meaning, and real-world usability in mind.
Common design problems I fix
-
“It looks okay… but something’s off”
-
“I don’t think it reflects my business anymore”
-
“Everything feels inconsistent”
-
“I tried to DIY it and now it’s a bit of a mess”
-
“People don’t really get what we do”
Design should remove confusion — not add to it.
Design that actually influences decisions (without being obvious about it).
How do we help bring your business to life?
A mix of digital and print, depending on what your business needs:
-
Logo design and brand identity
-
Colour palette and visual direction
-
Website design (structure and look)
-
Menus (a big one for hospitality — clarity matters)
-
Flyers, brochures, and print marketing
-
Social media templates and assets
-
Event and promotional material
Everything is designed to feel consistent, simple, and aligned.
Who It's For
This is a good fit if you:
-
Are starting a new business and want to get it right from day one
-
Have outgrown your current brand
-
Feel like your design is inconsistent or “a bit all over the place”
-
Want something clean, modern, and actually usable
-
Are based in Central Otago, Wānaka, Queenstown, elsewhere in NZ, or working internationally
What Our Clients Say
"I can’t recommend her enough!
She is insightful, strategic, and has made a massive impact on my business Lemon Pie Events in such a short period of time.
We started with a brand photography shoot, and now—thanks to her digital and marketing expertise—we’re fully fleshing out our marketing strategy across both digital and traditional channels.
Absolutely outstanding to work with!"
Anna Schmid, LEMON PIE EVENTS
Graphic Design FAQ's
If you’re on this page, you’ve likely got a few questions.
Here are the ones that come up most.
How much does branding or graphic design cost?
It depends on scope — but this isn’t a 30-second logo grab off ChatGPT. You’re investing in something that represents your business every single day (rain, shine, and peak tourist season).
Do I need branding, or just a logo?
Most people start with “just a logo”…until they try to use it on a menu, website, signage, socials — and nothing quite lines up.
Branding ties it all together.
Can you design menus for cafés, wineries?
Yes — and locally, this is a big one.
I work with lots of chefs. A clear menu makes life easier on busy days and helps people order faster (and usually more).
Can you fix my existing branding, or is it a full redo?
Depends how far off it is.
Sometimes it’s a clean-up. Sometimes it’s a “let’s start fresh” moment — we’ll be honest about that.
Will my branding work for both locals and tourists?
Yes — it needs to.
Locals are loyal, tourists are quick decision-makers. Good design speaks to both without trying too hard.
How long does it take?
Usually 2–4 weeks.
Quicker if you’re clear, slightly longer if we’re figuring things out over a coffee (or three).
GET IN TOUCH IN SECONDS
