6 Underrated Ways to Use AI in Your Business (That Most People Aren’t)

6 Underrated Ways to Use AI in Your Business (That Most People Aren’t)

AI isn’t the advantage anymore.How you use it is.

Most people are still scratching the surface — writing the odd caption, asking a few questions, maybe dabbling in ideas.

Meanwhile, the businesses pulling ahead are using it as a thinking partner, a systems tool, and a quiet operator in the background.

Here are six ways you could be using AI right now that will actually move the needle.

1. Train it to sound like you

Most people use AI “out of the box” — which is why so much content sounds the same.

Instead, feed it your world.

Upload past writing. Emails. Posts. Website copy. Even voice notes.

Then ask it to analyse:

• your tone

• your sentence structure

• your opinions and patterns

Why this matters? Because once it understands you, it stops sounding like AI and starts sounding like an extension of your brain.

Content becomes faster. But more importantly — it stays real.

2. Speak instead of type

If you’re someone who thinks faster than you type, this is a game-changer.

Open ChatGPT. Hit dictation. Talk.

Messy thoughts. Half sentences. Tangents.

Then ask it to:“Turn this into something clear, structured and readable — in my tone.”

You remove the friction of writing. But keep the authenticity of your ideas.

It’s about as close as you’ll get to “real-time content” that still feels polished.

3. Use it to zoom out and plan your year

Most business owners live week to week.

AI is very good at pulling you up a level.

Instead of asking, “What should I post today?”Ask:

• “What are the top 12 questions my clients ask?”

• “Turn these into monthly content themes.”

• “Now break each one into weekly ideas.”

You go from reactive to structured in minutes.

And suddenly your content isn’t random — it’s building something.

4. Reply to reviews properly (without overthinking it)

Replying to reviews is one of those jobs people avoid… or rush.

Which is a shame, because it’s public proof of how you treat people.

Once your tone is set up, drop the review into AI and ask:“Write a thoughtful, warm reply in my voice.”

What you get:

• better responses

• more consistency

• less procrastination

It’s a small detail that builds a strong brand over time.

5. Sense-check your pricing

Pricing is emotional. AI isn’t.

When I’m working with clients on quotes, I’ll often run it through AI to sanity-check things like:

• margin

• positioning

• clarity of offer

• potential blind spots

You can ask:

“Where am I undercharging?”

“What would a premium version of this look like?”

“Is this aligned with a higher-end market?”

It won’t replace your judgement.

But it will remove some of the noise.

6. Ask AI what to ask

This one’s underrated.

If you’re not getting what you want out of AI… It’s usually the prompt.

So ask it:“What’s the best prompt I could give you to achieve [X outcome]?”

It will literally tell you how to use it better.

Think of it like asking a new employee:“What do you need from me to do your job properly?”

Once you understand that, everything gets faster. And better.

The takeaway I love

AI isn’t here to replace you.

It’s here to remove friction. Speed things up. Sharpen your thinking.

But only if you use it properly.

Otherwise, you just end up with faster… average work.

And that’s not the goal.

Try one of these this week and see what shifts. And if you want help building it into your business properly, I’m always here.