Ruru Wines | Brand support, Content Creation, Website Development Revamp; Email Marketing

I have worked alongside Ruru Wines for around five years, supporting the growth of their online presence and direct-to-consumer wine sales.

Our relationship began during a social media training session I delivered as part of Central Otago Tourism’s Covid recovery support programme. Following that session, we continued working together to strengthen the Ruru brand and improve how their wines are presented and sold online.

Over the years this has included organising and producing seasonal content shoots across spring, summer, harvest and winter. These shoots have created a library of lifestyle imagery, product photography and short-form 4K video content that captures both the vineyard and cellar door experience.

I have also supported a full refresh of the Ruru Wines Shopify website, introducing new imagery, improved page structure and updated product descriptions to better showcase their wines. As part of this process, we also worked on product development, introducing curated tasting packs in the lead up to the Christmas season to encourage online orders and gifting.

Today our work focuses on ongoing digital marketing. This includes tactical seasonal email campaigns, strategic promotions and shipping offers designed to drive online wine sales while also supporting visitation to the Ruru cellar door, which was featured on Grand
Designs New Zealand.